Often clients feel the symptoms of under-performing marketing first (share loss, unclear ROI, competitive advances, ineffective product launches, etc.). Then they seek a viable source to help solve the issue and return the business to prosperity. While every challenge is met with a customized solution, here are some of the primary ways in which we help our clients as Interim-CMO's or Marketing thought partners:
Rapid Diagnostic Assessment: To quickly identify the opportunities to increase marketing's impact to the business, we conduct a quick yet deep review. In the end we deliver an assessment and plan of action.
Marketing Transformation: We use our expertise and proprietary approaches including our ‘Marketing Value Chain’ and ‘Marketing Maturity’ models to identify areas for improvement in strategy, plans, programs, media, structure, capabilities, etc. and then we lead or direct the transformation.
Growth Acceleration: Marketing's purpose is to accelerate growth which is what we do through our market-first approach, expert analysis, and our ‘5 Forms of Growth’ model. By defining where, with whom, and how to unlock potential we accelerate growth of the business through marketing. We then lead or direct those efforts.
Brand Renovation & Positioning: Sometimes brands need to new viewpoint in order to realize their potential or regain their leadership position. We renovate brands strategically and through marketing activation to create compelling reasons for customers and consumers to act.
Marketing Activation: From products to programs to digital and social media, we provide a strategic roadmap and the prescriptive plans and actions that drive sustainable growth.
Employer Branding: Attracting and retaining top talent is a key priority for most companies and leaders. We help companies create their 'employer brand'. By approaching talent attraction from a brand marketer’s perspective, we help you present your company in a compelling way that give great candidates clear reasons why they should join.